What Makes us Different?
Our desire-based insights are fueled by trillions of anonymized Google searches which we analyse to unearth trends in your market.
Studying these search patterns gives a unique window into consumers, categories and cultural trends — one that has historically been difficult to obtain. Why? The power lies in the numbers. There are more than a billion Google searches each day, making search data the largest consumer panel on record. It’s a vast library of anonymized behavior data that can significantly augment the current methods you use to learn about their consumers.
With this data, we can dive deep into topics to explore patterns that are authentic and unbiased since no one holds back nor exaggerates when they search. In fact, it can be argued that some of the most intimate and truthful dialogue goes on in the Google Search Box – it’s like reading the mind of the public.
Spektacle was founded by John Noi after gaining nearly 20 years experience working for fashion and lifestyle trend agencies including WGSN, SCB Partners (part of Havas Media), and Trendstop.
Along the way, he’s refined his understanding of consumer behaviour and the global market through various strategic marketing, trend, and insight projects he’s undertaken for clients including American Express, Bombay Sapphire, Miele, Net-a-Porter, Nivea, P&G, Starwood Hotels, Topshop, and Zara.
How to Get Started
Are you ready to see if search insights can give you that extra clarity to make more strategic decisions?
Why not get in touch and tell us more about what you’re looking to achieve.