In this list you’ll discover which cider brands UK consumers find most desirable.

To create this list, we used search listening to analyse 127,960 unique ‘cider’ searches in the UK, honing in on branded searches and related search volume data. The lines in red represent search interest relative to the most popular cider brand in this list – Strongbow. In other words, Strongbow is the most popular cider brand at 100%, and Old Mout is 67% as popular in comparison to Strongbow.

1. Strongbow

Strongbow is a dry cider produced by H. P. Bulmer in the United Kingdom since 1960. Strongbow is one of the world’s leading cider brands with a 15 per cent volume share of the global cider market and a 29 per cent volume share of the UK cider market.

2. Old Mout

Old Mout (rhymes with fruit) was dreamed up in New Zealand’s Moutere Valley, over 70 years ago. Inspired by the great outdoors, their epic landscapes have always been a playground for the naturally adventurous and an inspiration for our exotic fruit ciders. That’s part of the reason they want to keep nature at its inspiring best.

3. Thatchers

For more than a hundred years the Thatcher family has been quietly perfecting the magic that turns apples into cider. The result? one of the UK’s most popular cider brands based on quality and taste.

4. Aspall

In 1728, Clement Chevallier planted the first large-scale cyder orchards in Suffolk. While all around him said he should be growing cereals, Clement nurtured his trees, then pressed and blended his apples, pioneering a new standard for British fine cyder. Almost 300 years on, we’re still producing unparalleled cyder at the original Aspall Cyder House.

5. Kopparberg

Built back in 1882, the Kopparberg Bryggeri remains independent and is home to our uniquely refreshing fruit cider. A pioneer, Kopparberg was the first fruit cider in the UK and is today the bestselling fruit cider brand in the UK. Every drop of Kopparberg is imported and made from the fermentation of apples or pears and the finest soft water, locally sourced in the town of Kopparberg, Sweden.