Most Popular Hoodie Brands in the UK

The humble hoodie is one of the most popular pieces of fashion embraced by cultures low and high. Find out what hoodie brands are most desirable.

In this list, you’ll discover the top hoodie brands UK consumers find most desirable.

To create this list, we used search listening to analyse 307,920 unique ‘backpack’ searches in the UK, honing in on branded backpack searches and corresponding search volume data. The lines in red represent search interest relative to the most popular backpack brand in this list – Champion & Nike. In other words, Champion and Nike are the most popular hoodie brands at 100%, and Off-White is 55% as popular in comparison to Champion & Nike.

1. Nike


Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

2. Champion


Champion is an American manufacturer of clothing, specializing in sportswear. The brand is a subsidiary of Hanesbrands, which was spun off by the Sara Lee Corporation in 2006.

3. Off-White


Off-White is an Italian luxury fashion label founded by American designer Virgil Abloh. The company was incorporated in Milan in 2012. The label has collaborated with Nike, Levi, Jimmy Choo, IKEA and Évian.

4. Bape


A Bathing Ape is a Japanese fashion brand founded by Nigo in Ura-Harajuku in 1993. The brand specializes in men’s, women’s and children’s lifestyle and streetwear, running 19 stores in Japan, including Bape Stores, Bape Pirate Stores, Bape Kids Stores, Bapexclusive Aoyama, and Bapexclusive Kyoto.

5. North Face


The North Face is an American outdoor recreation product company. The North Face produces clothing, footwear, and outdoor equipment. Founded in 1968 to supply climbers, the company’s logo draws inspiration from Half Dome, in Yosemite National Park.