In this list, you’ll discover the top watch brands UK consumers find most desirable. To create this list, we used search listening to analyse 3.5M unique ‘watch’ searches in the UK, honing in on branded watch searches and corresponding search volume data.
The lines in red represent search interest relative to the most popular watch brand in this list – Apple. In other words, Apple is the most popular watch brand at 100%, and Samsung and Garmin are 16% as popular in comparison to Apple.
The future of health is on your wrist with the UK’s most popular watch brand. Measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG anytime, anywhere. See your fitness metrics at a glance with the enhanced Always-On Retina display. With Apple Watch Series 6 on your wrist, a healthier, more active, more connected life is within reach.
The Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.
Three simple words that describe Garmin’s products, our company, our culture…our future. As a leading, worldwide provider of navigation, we are committed to making superior products for automotive, aviation, marine, outdoor and sports that are an essential part of our customers’ lives.
4. Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under his signature Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens labels. These products include accessories, footwear, watches, jewelry, women’s and men’s ready-to-wear, wearable technology, eyewear and a full line of fragrance products.
Rolex SA is a Swiss luxury watch manufacturer based in Geneva, Switzerland. Originally founded as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, England in 1905, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.
Giorgio Armani S.p.A., commonly known as Armani, is an Italian luxury fashion house founded by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors.
7. Hugo Boss
Hugo Boss AG, often styled as BOSS, is a German luxury fashion house headquartered in Metzingen, Baden-Württemberg. The company produces clothing, accessories, footwear and fragrances. Hugo Boss is one of the biggest German clothing companies, with global sales of €2.9 billion in 2019.
Breitling SA is a Swiss luxury watchmaker based in Grenchen, Switzerland. The company was founded in 1884 by Léon Breitling in Saint-Imier. Breitling is known for precision-made chronometers designed for aviators.
Casio Computer Co., Ltd. is a Japanese multinational electronics manufacturing company headquartered in Shibuya, Tokyo, Japan. Its products include calculators, mobile phones, digital cameras, electronic musical instruments, and analogue and digital watches.
Gucci is a luxury brand of fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, shoes and accessories, makeup, fragrances, jewellery, watches, and home decoration. Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany.
Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formally operated as La Generale Watch Co. until incorporating the name Omega in 1903, becoming Louis Brandt et Frère – Omega Watch & Co. In 1982, the company officially changed its name to Omega SA, which is currently a subsidiary of the Swiss Swatch Group.
12. Audemars Piguet
Audemars Piguet Holding SA is a Swiss manufacturer of luxury mechanical watches and clocks, headquartered in Le Brassus, Switzerland. The company was founded by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux in 1875, acquiring the name Audemars Piguet & Cie in 1881. The company has been family-owned since its founding.
Cartier International SNC, or simply Cartier, is a French luxury goods conglomerate which designs, manufactures, distributes, and sells jewellery and watches. Founded by Louis-François Cartier in Paris in 1847, the company remained under family control until 1964.
Fitbit, Inc. is an American consumer electronics and fitness company headquartered in San Francisco, California. Its products are activity trackers, smartwatches, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness.
Fossil Group, Inc. is an American fashion designer and manufacturer founded in 1984 by Tom Kartsotis and based in Richardson, Texas. Their brands include Fossil, Relic, BMW, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches.
16. Olivia Burton
The British accessories brand Olivia Burton was founded by best friends and ex-fashion buyers Jemma and Lesa, who met on their first day at the London College of Fashion. They bonded over a love of design, a passion to start their own business and a mutual struggle to find a watch that they wanted to wear.
Citizen Watch Co., Ltd. is an electronics company primarily known for its watches, and is the core company of a Japanese global corporate group based in Tokyo, Japan.
Discover a watch that truly combines classic style and smart technology. Huawei’s sleek profile and hand-polished finish reference years of watchmaking expertise. High-performance materials bring that tradition into the present moment.
Rotary Watches Ltd was established at La Chaux-de-Fonds, Switzerland, by Moise Dreyfuss in 1895. By the 1920s family members Georges and Sylvain Dreyfuss began importing Rotary watches to Britain, which was to become the company’s most successful market.
20. TAG Heuer
TAG Heuer S.A. is a Swiss luxury watchmaker that designs, manufactures and markets watches and fashion accessories, as well as eyewear and mobile phones manufactured under license by other companies and carrying the TAG Heuer brand name.
Montres TUDOR SA is a Swiss manufacturer of luxury wristwatches based in Geneva. Registered in 1926 at the request of Hans Wilsdorf, the founder of Rolex SA, the brand remains a sister company to Rolex, both companies being owned by the Hans Wilsdorf Foundation.
Hublot is a Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco. The company operates as a wholly owned subsidiary of France’s LVMH. In 1980, it also marked the birth of the “Fusion” concept a few months after being founded.
Seiko Holdings Corporation, commonly known as Seiko, is a Japanese maker of watches, clocks, electronic devices, semiconductors, jewelries, and optical products. Founded in 1881, it is known for introducing the world’s first quartz chronograph.
Tissot SA is a Swiss luxury watchmaker. The company was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853. After several mergers and name changes, the group which Tissot SA belonged to was renamed the Swatch Group in 1998.
25. Vivienne Westwood
With a design record spanning over 40 years, beginning with punk rock in the 1970s, Vivienne Westwood’s designs have had significant cultural repercussions far beyond the world of fashion. Today, the Vivienne Westwood brand produces clothes and accessories that appeal to a wide audience: from young to old, rock to royalty.