Search insights can give you a clear view of all the colours which consumers search for around any category and at what volumes. This information is great if you need to know the evergreen colours which are likley to drive bread and butter sales, and conversely, which ones are faddish.
This chart answers questions like:
- What is the most popular shirt dress colour?
- I heard yellow is going to be a big shirt dress colour this season. Is it likely to sell?
- What are the top shirt dress colours other than black and white?