In this list, you’ll discover the top ice cream brands UK consumers find most desirable. To create this list, we used search listening to analyse 248,300 unique ‘ice cream’ searches in the UK, honing in on branded ice cream searches and corresponding search volume data over a 12-month period.
Ice cream brands are ranked by search interest relative to the most popular ice cream brand in this list – in this case, Magnum. In other words, Magnum is the most popular of all the ice cream brands at 100%, and Ben & Jerry’s is 67% as popular in comparison to Magnum.
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